According to the White House’s new guidelines for combating sexual assault on college campuses, “The message of the PSA is simple: If she doesn’t consent — or can’t consent — it’s a crime. And if you see it happening, help her, don’t blame her, speak up.” The video clearly condemns victim blaming while emphasizing affirmative consent and bystander intervention. It is a rousing call to action for men everywhere to become more deeply engaged with these issues.